School of magical
Drive awareness and engagement around Ocado’s first ever Disney themed meal bundles, to get children and families excited about cooking together from scratch, whilst attracting new customers to the Ocado brand.
An earned media and influencer-led campaign, culminating in a family-friendly cookery school experience, designed to generate buzz, excitement and awareness of Ocado’s Disney meal bundles amongst a targeted family audience.
Utilising talent to garner widespread appeal, we teamed up with author and mum-of-three, Giovanna Fletcher, to spearhead the campaign and the free family cookery classes ,at the aspirational Langham Hotel.
To maximize social conversation, we positioned our event as a fantastic way to help parent influencers keep their children entertained over half term and invited micro influencer families to attend.
We focused on micro creators with a slightly smaller following which allowed us to have a successful attendance rate and created a wave of social content and coverage.
During this campaign period, Ocado achieved the highest net positive sentiment in social media conversation, compared to other key supermarket brands.
pieces of editorial coverage
event attendees including 19 earned influencers
pieces of social content