The Classics


The Challenge

Remind people that Hasbro’s old favourites Operation, Cluedo and Twister are #TheClassics that should always be a part of your games night.

The Approach

We identified Instagram as the best platform to convert users into customers with organic content. We then carefully selected comedy, sketch-style influencers, who could capture the fun and nostalgia of the games and bring them to life for fans old and new.

The Solution

We asked influencers to take a trip down memory lane and produce Instagram video content that: 1. Brought to life the nostalgia and common themes associated with gaming and 2. Encouraged and inspired their audiences to host their own games nights. From a real life Operation with The Famileigh, to a parody song with Josh Weller, and much more! Influencers had fun authentically creating content their audiences adored.

The Impact

Drove 1,527 clicks to shop Hasbro Classic games.


Influencer partners

Social posts


Total reach


Video views




Average engagement rate