Access to credit is becoming easier and less regulated -‘Buy Now Pay Later’- so we’re being inadvertently encouraged to spend without thinking. The challenge was to make people more conscious of their spending to highlight the dangers of (easy access) credit, and create ‘one good thing’ actions to address this.
Lean on the popular content trend of a ‘shopping haul’ and create a reverse narrative called ‘regret buys haul’ – showcasing a list of items that you wish you hadn’t purchased (we’ve all been there)!
The campaign was shaped around taking stock of your regret buys, and then reflecting on why you’ve made those purchases with some actionable tips on how you could be more conscious about spending moving forwards.
Influencers and ambassadors engaged
Pieces of content
average engagement rate