We do like to march to the beat of our own drum… but we’re never sad if another one is playing our tune.

Our ‘FML Store’ campaign for Not On The High Street was highly commended at The Drum Awards for Marketing EMEA last night, which apparently means that we just missed out on a win but the judges couldn’t bear to let our campaign go without a special shout out. A gesture that Client Services Director, Adam Shoemark really appreciated…

“We’re thrilled to have gained even more recognition for this content-first brand experience and the hardworking team behind the integrated campaigns that we bring to life with the brilliant team at Not On The High Street”

For this campaign we partnered with TV personality Sam Thompson to launch the FML Store with consumer media and on social channels, revealing his own self-deprecating FML moments. We doubled the average Share of Voice on FML Store opening days​ with a national news sell-in securing high-reach coverage and we invited popular ‘What’s On’ TikTokers to capture content of The FML Store for their channels – which accounted for a large percentage of our Gen Z visitors.

A spokesperson for Not On The high Street said “Thanks again for everything on this project – it was a brilliant campaign and we were all super happy with it!”, turns out they weren’t alone in their thinking.

And the beat goes on! Thank you to everyone involved.