About Us

We do less ordinary

Influence was never born out of #ad and #spon.

And it takes a lot more than a flat lay, to stop scrolling fingers in their tracks.

That’s why we pride ourselves on making influencer marketing, less, well, ordinary?

Filtering out the obvious, the cliché, the sponcon and the fake advocacy.

To deliver truly influential campaigns for brands.

Led by data, but not in sacrifice of the human touch. Leveraged by real relationships, not algorithms. Created with authenticity and inclusivity at its heart.

The result? Award winning work.

Influencer Marketing Less Ordinary, for brands wanting out of their comfort zone

We live by five values that we take incredibly seriously

Rather than being beautifully calligraphed on our office walls, you’ll find these words imprinted on the hearts and minds of every smart and curious What They Said employee – and noticeably clear in the way we treat each other.

Our continuous investment in our team and clients, ensure that we always work on insight-led, culturally credible campaigns that deliver commercial results for incredible brands.


Our Services

Influencer & creator strategy
Creative campaign development
Influencer identification & casting
Influencer negotiation & management
End to end campaign management
Content production, management & usage
Paid amplification strategy
Campaign reporting & analysis

So, what makes us less ordinary

We have developed a unique ‘A is for All’ framework, which enables our clients to prioritise inclusivity within their communications.

As part of the PrettyGreen Group, we are founding partners of Brixton Finishing School championing under-represented talent.

We support the Taylor Bennett Foundation, People Like Us, and the One Percent Initiative.

We are transparent about our pay gap data and submit to PR Week every year.

We are Carbon Neutral across our business operations and offset the carbon we produce. We pledge to be net zero by 2030.

We won Best use of TikTok at the Independent Agency Awards & Most Effective Collaboration at the Influencer Marketing Awards this year.

We are one of Campaign’s top 5 Best Places to Work 2023.


A is for All


Agency of the Year


Campaign Best Places To Work 2023

SKOOT - Identify. Avoid. Offset.

Carbon neutral across central business operations & key campaigns